How It Started
Petals Creative Services was born from two distinct careers converging on a shared belief: advertising should be simple, effective, and to the point.
Imalka Weerasooriya built her foundation in corporate marketing at John Keells Holdings PLC, where she spent five years as a Category Manager and Trade Marketing lead. She was the kind of marketer who didn’t just execute campaigns — she reimagined them. She doubled promo sales through strategic bank partnerships, cut marketing costs by 10% by rethinking POSM and production workflows, and mastered the full spectrum of ATL, BTL, and trade marketing for blue-chip brands. Her ability to balance creative thinking with financial discipline set her apart in an industry that often separates the two.
Chandima Dominic Wickramatunge carved his path through leadership roles at the intersection of marketing, technology, and operations. As Head of Marketing at Keells Super, he shaped strategy for one of Sri Lanka’s largest retail networks. He later led vertical growth at ikman.lk, one of the country’s leading digital marketplaces, before moving into technology leadership as Group CEO — IT Cluster at Sumathi Holdings. His career has always operated at the crossroads of business vision and technical execution — a rare combination that gives him a unique vantage point on what modern marketing needs to succeed.
Though their paths ran parallel in the corporate world, they shared a growing frustration: traditional agencies were too slow, too rigid, and too disconnected from the business realities their clients faced. They saw an opportunity to build something different — an agency that could combine the rigor of corporate marketing with the agility and creativity that modern brands demand.
That shared vision would prove to be the seed of something bigger.
The Leap
By 2017, Imalka had stepped into a Director role at Petals Advertising, bringing her corporate discipline to the agency world. She managed key accounts for some of Sri Lanka’s largest companies, handling end-to-end campaign conceptualization and delivery across ATL, BTL, and trade channels.
But the industry was changing. Clients needed more than just execution — they needed speed, agility, and strategic thinking without the overhead of traditional agencies. And technology was reshaping how brands connected with customers.
In 2018, Chandima and Imalka made a decision: to build something new. Something that combined the rigor of corporate marketing with the creativity and flexibility that modern brands demanded.
Petals Creative Services (Pvt) Ltd was born.
Built Different From Day One
While most agencies were still figuring out remote work in 2020, we had already been distributed since our founding. With our base camp in Colombo 4 and a team spanning Sri Lanka and beyond, we built a collaborative model that could access the best talent regardless of location — and scale effectively in an ever-evolving digital landscape.
We didn’t just want to be another agency. We wanted to be Sri Lanka’s first bespoke, agile, and design-focused advertising agency — one that could turn retail visions into reality with precision and purpose.
What We Do
Today, Petals operates at the intersection of creative strategy and marketing technology.
Imalka Weerasooriya
Managing Director
Leads client relationships and campaign delivery. She brings the same analytical rigor, negotiation skill, and results-oriented focus that defined her corporate career — now applied to helping brands tell their stories across every touchpoint, from in-store visuals and POS materials to digital platforms and ATL communications.
Chandima Wickramatunge
Director — Strategy & Technology
Bridges creative vision with technical execution. His journey from heading marketing at Keells Super to leading verticals at ikman.lk and now serving as Group CEO — IT Cluster at Sumathi Holdings gives him a rare vantage point: he understands both the business problem and the technology solution. He shapes brand strategies, aligns cross-channel communications, and architects the platforms that make modern marketing smarter.
Together, they ensure that every campaign we deliver is quick, effective, and to the point.
Our Clients & Partners
We’ve had the privilege of working with an array of renowned brands across Sri Lanka:
Aitken Spence – Harrow House, Richard Pieris & Co, .Zest Tea, Everything.lk
Through these projects, we’ve built a strong network of partners who are leaders in their fields — enhancing our capacity to deliver exceptional results.
The Road Ahead
We’re not just an agency anymore. We’re building the future of marketing itself.
Sandaron.com
Our upcoming marketing automation platform takes businesses from market research and strategy all the way to creative generation and campaign execution — all in one connected loop. Designed for businesses of every size, from local boutiques to global exporters, it replaces scattered marketing tools with a single intelligent system.
Mentor.lk
Our soon-to-launch social learning platform will connect students, professionals, and lifelong learners with expert trainers and mentors across Sri Lanka and beyond.
These ventures are the natural evolution of what we started in 2018: making great things happen through creativity, strategy, and technology.
Our Promise
We are a consortium of marketing and advertising specialists assembled to meet the unique needs of clients in a dynamic landscape. We don’t just run campaigns — we work alongside you to achieve transformative change. From establishing KPIs and crafting long-term communication plans to setting up effective workflows and delivering creative that resonates, we support your brand every step of the way.
Simple. Effective. To the point.
That’s how we started. That’s how we work. And that’s how we’ll help you grow.
Imalka Weerasooriya & Chandima Dominic Wickramatunge — Directors